CTA Service Block Guide
Overview
The CTA (Call-to-Action) Service Block creates a compelling section that encourages visitors to take the next step in engaging with your service.
Configuration
Basic Setup
- Heading: Add a brief, action-oriented title to prompt customer engagement (default: "Ready to get started")
- Description: Include a short, persuasive message that reinforces value (example: "Let us help bring your project to life")
Action Configuration
The block automatically configures its action button based on your service settings:
- Default Form: If no external booking link exists, displays the service's default contact form
- External Booking: If an external booking link is present, creates a button directing to that URL
Best Practices
- Keep heading concise and action-focused
- Use descriptions that emphasize benefits rather than features
- Position this block strategically, typically after you've established value
- Ensure consistent messaging between the CTA and the service description
Implementation
Add this block near the end of service pages to capture interest after clients have reviewed your offerings and process.
Customization Options
- Adjust heading and description text to match your brand voice
- The action button automatically adapts to your service configuration
- Block styling follows your site's visual theme for consistent appearance